OpenAI and Target have announced a partnership to integrate AI directly into retail operations and customer experience.
They’re launching a dedicated Target app within ChatGPT for shoppers to browse, build multi-item baskets, and check out using options like Drive Up, Order Pickup, or shipping. Behind the scenes, Target is leveraging OpenAI APIs and ChatGPT Enterprise across its organization to boost employee productivity and improve internal workflows.
The collaboration also powers AI-based guest support tools, smarter recommendations, and dynamic vendor-partner interactions part of Target’s broader ambition to weave intelligence into its business.
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