The Washington Post reported that OpenAI’s new social video app Sora allows users to upload their face so that AI models can generate hyperrealistic video clips showing them in invented scenarios.
Although OpenAI has built-in controls (such as user consent, filters, and the ability to remove generated videos), early users have already bypassed restrictions, creating clips featuring public figures or placing individuals in distressing or false scenarios.
The app raises significant ethical, legal, and technical challenges around deepfakes, consent, impersonation, misinformation, and the boundaries of digital identity.