ChatGPT by OpenAI has gained a new feature: Shopping Research. This turns ChatGPT into a guided personal shopper you describe what you need (e.g. “quiet cordless vacuum for a small flat”), it asks clarifying questions, searches trusted retail sites for specs, prices, reviews and availability, then builds a personalized buyer’s-guide.
The tool is available now on mobile and web for Free, Go, Plus and Pro plans, and during the holiday season usage is nearly unlimited.
Shopping Research uses a specialized “GPT-5 mini” model fine-tuned for shopping tasks, integrates optional user memory for better recommendations, and promises future direct checkout for merchants supporting “Instant Checkout.”
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