Models
August 5, 2025

DeepMind announces Genie 3, a new frontier for world models

DeepMind unveiled Genie 3, a general-purpose world model that generates dynamic, real-time 720p/24 fps interactive 3D environments lasting several minutes, with visual memory and on‑the‑fly promptable events.

DeepMind has once again appeared to push the frontier of AI with the debut of Genie 3. Unlike traditional LLMs, Genie 3 doesn’t just respond to text. It builds interactive 3D worlds on the fly, capable of evolving in real time with prompt-driven interventions.

Here’s what sets Genie 3 apart:

  • Generates 720p 3D environments at 24fps in real time from pure text prompts
  • Maintains scene memory objects remembered, interactions preserved, enabling storytelling and simulation continuity
  • Introduces “promptable world events”, where users or AI agents can alter the simulation on the fly: change the weather, add characters, create dynamic physics scenarios all without breaking the simulation loop

Why this matters

Genie 3 is the most advanced world model ever built, laying the foundation for embodied AI agents that don’t just answer questions, but live inside rich, interactive environments.

It’s a major step toward Artificial General Intelligence (AGI), offering a testbed for agents to learn, act, and adapt in sandboxed simulations resembling the real world. Currently offered as a limited research preview to select partners and universities, Genie 3 positions DeepMind (and by extension Google) as a leader in next-generation simulation and AGI infrastructure.

The GoML POV

DeepMind's Genie 3 represents a leap forward in the development of "world models" and, more broadly, a critical step towards Artificial General Intelligence (AGI). By creating real-time, interactive 3D environments with a consistent visual memory and the ability to generate "on-the-fly" events, DeepMind is moving beyond static video generation and into the realm of dynamic, playable simulations.

This technology's most profound impact is its potential to serve as a training ground for embodied AI agents. Training robots and autonomous systems in the physical world is costly, slow, and dangerous. Genie 3 provides a boundless, safe, and dynamic virtual sandbox where these agents can learn, explore, and reason about cause and effect in a realistic but controlled environment. The ability to dynamically prompt events, like a sudden rainstorm or the introduction of a new object, allows for the creation of an infinite curriculum of challenges.

However, it is currently just a research preview. It remains to be seen how it performs it becomes a general purpose model accessible to builders and designers.

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