Apple prepares AI-powered search overhaul for Siri, targeting OpenAI and Perplexity.
Apple is developing a new AI-driven web search system internally known as World Knowledge Answers, set to launch in 2026 and integrated directly into Siri.
This initiative aims to rival existing generative search tools from OpenAI and Perplexity AI, expanding Apple's presence in AI-powered information retrieval.
While the Digitimes article notes the plan, a broader view from outlets like Bloomberg and Search Engine Land highlights that the feature will utilize multimodal results, text, images, video, and may extend to Safari and Spotlight.
