The client is a custom marketing solutions provider, based out of Sweden. The vision is to transform the field of marketing, changing the traditional way of sending non-personalized, more focused on offering & less on the client’s needs, email content. SolarPlexus wants the complete marketing paradigm to be shifted towards the user’s needs. In this regard, they wanted to build a solution which helps clients generate hyper personalized outreach campaigns to the target audience, which aligned the organization’s offering to the end user’s needs.
With the advent of Generative AI & the capabilities to generate content on the fly, customized to the prompts & data we are able to generate, GoML’s GenAI consulting team worked with the customer to build a product vision, which allows their clients to build hyper-personalized communication for end customers. The product followed a 3-step process:
1) Leverage Claude-v2 to extract Branding guidelines, such as logos, font, brand colors etc., to be followed for generating the collaterals
2) Leverage ML models for intelligent user segmentation, based on user parameters, such as demographics
3) Stable Diffusion powered realtime, image & text based collateral generation, based on the user segments
Generative AI powered Solution
- Claude-powered Collateral Customization:
The platform offers unparalleled customization options for marketing collateral, driven by the advanced capabilities of Claude. Marketers can effortlessly generate hyper-personalized content, including text, images, and other media elements, ensuring that each piece resonates with the specific audience it is intended for.
- Seamless Integration and Sharing:
The solution seamlessly integrates with various social media platforms, providing marketers with a user-friendly interface to share their personalized marketing assets effortlessly. This ensures that the right content reaches the right audience at the right time, maximizing engagement and impact