Models
August 11, 2025

xAI’s Grok 4 goes free, upping the competitive heat after GPT-5 launch

In response to OpenAI’s GPT-5 launch, Elon Musk’s xAI made its Grok 4 model freely available globally, intensifying competition in the AI space.

Elon Musk’s AI venture, xAI, made its Grok 4 model free for all users worldwide, strategically timed after GPT-5’s problematic rollout.

This move marks a competitive counterplay, offering users a readily accessible alternative amid dissatisfaction with OpenAI’s update.

It underscores how rival firms are seizing opportunities to gain ground when market leaders waver, especially in a field as dynamic and user-sensitive as conversational AI. 

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