Elon Musk’s AI venture, xAI, made its Grok 4 model free for all users worldwide, strategically timed after GPT-5’s problematic rollout.
This move marks a competitive counterplay, offering users a readily accessible alternative amid dissatisfaction with OpenAI’s update.
It underscores how rival firms are seizing opportunities to gain ground when market leaders waver, especially in a field as dynamic and user-sensitive as conversational AI.