The European Union’s updated General Product Safety Regulation (GPSR) came into force, enhancing consumer protection frameworks to address the risks associated with GenAI technologies.
The regulation imposes strict obligations on manufacturers to ensure the safety of Gen AI-integrated products before they enter the EU market. It emphasizes comprehensive testing, transparency, and compliance with safety standards.
Specifically focusing on minimizing Gen AI-related risks like algorithmic bias, privacy violations, and system failures, this update marks a significant step in ensuring that AI technologies meet robust safety requirements, safeguarding consumers while encouraging innovation in the GenAI sector.