OpenAI has started testing advertisements inside ChatGPT for users on the Free and Go plans in the United States. The ads are clearly labeled as sponsored content and appear separately from the AI’s answers, with OpenAI saying they will not change how responses are generated.
Users can control ad settings, including opt-out options and personalization preferences. OpenAI says it will protect conversation privacy and keep ads out of sensitive topics like health or politics. Subscribers on higher-paid tiers will not see ads.
The goal of this test is to fund broader access to advanced features while maintaining user trust.
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