OpenAI is enhancing product discovery in ChatGPT through a more visual and interactive shopping experience. Users can browse products, compare options side by side, and refine choices through natural conversation.
This system is powered by the Agentic Commerce Protocol, which connects merchants directly to ChatGPT using structured product data. As a result, recommendations become more relevant and personalized based on user preferences.
The goal is to make ChatGPT a central place for product exploration and decision-making, rather than just search. This shift positions conversational AI as a key channel for influencing purchase decisions and improving how users discover products online.
