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September 30, 2025

OpenAI’s new Sora video generator to require copyright holders to opt out

OpenAI plans an updated Sora video tool that includes copyrighted content by default unless rights holders opt out. Recognizable public figures will only appear with consent.

OpenAI is preparing a new version of its Sora video generation tool that will allow copyrighted content to be used unless rights holders explicitly opt out.

The updated policy means works by artists, studios, or creators may be included by default. However, the tool will avoid generating videos of recognizable public figures without permission.

OpenAI has begun informing talent agencies and studios about the opt-out process, and this change raises important debates around AI, copyright, and creative rights.

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