OpenAI unveiled “Instant Checkout” for ChatGPT, partnering with Etsy and Shopify to let U.S. users complete purchases directly inside the app. Powered by Stripe and the open-sourced Agentic Commerce Protocol, the system allows seamless single-item transactions without redirecting to external websites.
At launch, millions of Etsy products are supported, with Shopify merchants, including brands like Glossier and Spanx, coming soon. The integration creates a new sales channel for merchants and a new revenue stream for OpenAI through transaction fees.
Following the announcement, Etsy’s stock surged 7.3% while Shopify shares rose 4.5%.
