Nick Turley, head of ChatGPT, indicated that OpenAI could eventually introduce advertising into its chatbot, though no rollout is planned soon. Any ads would need to be “thoughtful and tasteful,” ensuring they don’t compromise response quality or trust.
Currently, OpenAI monetizes ChatGPT mainly through subscriptions. The company is also testing “Commerce in ChatGPT,” a feature where users can buy products directly through conversations, with OpenAI taking a referral fee.
Turley stressed that integrity of answers remains the top priority, and advertising would only be explored if it enhances not disrupts the user experience.
