OpenAI has announced major updates to its content provenance framework aimed at improving transparency and trust in AI-generated media. The company is combining C2PA Content Credentials with Google’s SynthID watermarking technology to create a multi-layered verification system for images generated through ChatGPT, Codex, and the OpenAI API.
OpenAI is also launching a public verification portal that allows users to check whether media contains AI provenance metadata or watermarks. According to the company, the initiative is designed to help platforms, publishers, and users identify synthetic content more reliably, even when metadata is partially removed during uploads or editing.
The move reflects growing industry focus on combating misinformation and improving AI accountability.
