Meta has introduced Incognito Chat with Meta AI, a new privacy-focused feature for WhatsApp and the Meta AI app that enables temporary and encrypted AI conversations. Built on WhatsApp’s Private Processing infrastructure, the system is designed so that even Meta cannot view user prompts or AI responses.
According to Meta, conversations disappear automatically and are not stored in chat history by default.
The feature aims to address growing privacy concerns around generative AI systems, especially for sensitive topics such as health, finance, and personal advice. Meta plans to roll out Incognito Chat globally over the coming months alongside additional private AI interaction tools.
