At Cannes Lions 2025, AWS unveiled The Fragrance Lab, an immersive experience built with Amazon Nova models in Amazon Bedrock. Nova Sonic (speech-to-speech) converses with users to assess preferences; Nova Pro processes RAG-enhanced insights to design bespoke fragrances; on-site perfumers craft these scents at accelerated pace.
The platform then uses Nova Canvas to generate custom visuals (name, taglines, imagery) and Nova Reel to transform them into video ads, complete with a French-accented voice via Amazon Polly.
The Fragrance Lab won Gold and Silver Stevie Awards for Brand and Experiences, showcasing how multistage generative AI can personalize product development and marketing.
