AWS has introduced new specialization badge categories within the AWS Partner Network (APN), allowing partners to display both their specialization and its associated category on partner badges.
The enhancement helps organizations communicate their validated technical expertise more effectively and makes it easier for customers to identify partners with skills that match their business requirements.
The updated badges can be created through Badge Manager in AWS Partner Central and are designed for use across marketing materials, events, social media, and customer-facing communications. AWS says the update improves visibility, strengthens differentiation, and enhances partner discovery in the cloud marketplace.
