Models
January 19, 2026

Approach to advertising and expanding access to ChatGPT

OpenAI will test ads in ChatGPT for free and low-cost “Go” users in the US. Ads will be clearly labeled at the bottom of answers and won’t change responses or sell user data.

OpenAI announced it will begin testing advertisements inside ChatGPT for adult users in the United States on the free tier and its newly expanded $8 “Go” subscription plan.

The ads will appear clearly at the bottom of chatbot responses and are designed to be separate from the AI’s answers, so they do not influence what ChatGPT says. OpenAI emphasized it will never sell users’ data to advertisers, and that higher-tier paid subscriptions (Plus, Pro, Business, Enterprise) remain ad-free.

The trial aims to support broader access to the AI service while diversifying revenue beyond subscriptions.

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OpenAI

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