Ecosystem
April 8, 2025

Amazon Bedrock Guardrails strengthen safety and compliance in generative AI applications

Amazon Bedrock Guardrails adds multimodal toxicity detection, PII protection, and IAM policy enforcement to enable safer, compliant generative AI application deployment for enterprises at scale.

Amazon Bedrock Guardrails introduces advanced safety features designed to help enterprises deploy generative AI responsibly at scale. New capabilities include multimodal toxicity detection, PII (Personally Identifiable Information) protection, IAM policy enforcement, selective application of policies, and policy analysis tools.

These features empower organizations like Grab, Remitly, and KONE to implement standardized safeguards across their AI applications, ensuring compliance and ethical AI use.

This update highlights AWS’s focus on responsible AI adoption by addressing critical concerns around data privacy, model safety, and governance, making generative AI deployments safer and more trustworthy for enterprise use.

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