Managing relationships, whether personal or professional, is nuanced and emotional. Traditional tools offer static suggestions that miss the complexity of real-world human interactions.
To address this, SurePeople partnered with GoML to build a next-gen AI relationship coach that helps users map, understand, and strengthen their relationships using Generative AI. The result? A personalized relationship assistant that adapts to your network, analyzes individual behaviors, and offers real-time communication strategies.
The problem: fragmented relationships, generic advice, and low engagement
Most relationship tools are impersonal and oversimplified. Users lacked a way to categorize and analyze the people in their lives, resulting in blurred boundaries and unresolved tension. Existing platforms delivered generic advice without understanding personality dynamics or real-life scenarios. There was no intelligent system that could learn from how users interact, differentiate between core and stress behaviors, and provide customized strategies for better connection.
The solution: a Generative AI relationship coach
GoML and SurePeople co-developed a highly personalized AI relationship coach that uses Generative AI, psychometric insights, and vector memory to deliver contextual, scenario-specific guidance for real-world relationships.
Relationship mapping engine
- Users can manually categorize people into predefined or custom roles, family, friends, colleagues, or partners, enabling clearer context.
- Stored in Amazon S3, this structured data informs downstream personalization.
Core vs. under pressure personality modes
- Recognizes two behavioral modes for each user: their everyday self and their behavior under stress.
- Psychometric analysis ensures that advice adapts based on the selected personality mode.
Personalized topic generation
- Powered by AWS Lambda, the platform generates real-time advice tailored to each relationship type and interaction context.
Behavioral insight engine
- Tracks interaction patterns and offers communication tips, hosted on Amazon EC2 for scale.
- Ensures ongoing improvement based on actual user behavior.
Scenario-based recommendations
- Uses OpenAI-powered generative APIs to provide actionable strategies for common challenges, like conflict resolution, improving empathy, or strengthening bonds.

The impact: AI relationship coach led to better engagement
- 40% reduction in conflicts through emotionally intelligent, context-aware advice
- 30% increase in employee satisfaction with real-time personality and scenario analysis
- 20% reduction in employee turnover rates through better relationships and hyper-personalized experience
Lessons for wellness, productivty, and coaching platforms
Common pitfalls to avoid
- Treating all relationships the same
- Ignoring stress-related behavioral changes
- Using static advice models without contextual memory
Tips for founders and product teams
- Start with categorized mapping to improve personalization
- Combine psychometrics with generative AI for deeper insights
- Reuse past advice via memory modules to reinforce learning
Ready to build an AI relationship coach that connects at a human level?
Let GoML help you create intelligent assistants that enhance how people connect, communicate, and grow, at work and in life.
Reach out to build your own GenAI-powered relationship platform.